Its true, Im completely obsessed with brand identity/packaging right now.
A normal person would go out to eat and marvel over their tasty delights and drinks but ME... I study the menu, the napkins, the architecture of the place, the interior design, their business cards, the music playing... everything.
I just LOVE it all.
I find it funny because I've always been a visual person but just a few years ago I wasn't familiar with the term "packaging".
I knew I liked it but didn't really understand the depths of corporate identity or how thought out it really is.
The idea of branding something from ground up is so exciting and FUN but a TON of work.
When rebranding or creating an identity a serious amount of research is required.
Demographics are studied, as well as boring annual report stuff BUT its important to understand your consumer and the best ways to reach them.
Plus, whether designers like to hear it or not, design = business.
I hope that I can retire young, open a cute boutique type of place (with my hopefully awesome husband) and brand the HELL out of it.
I can't wait:)
Thanks to the dieline.com and lovelypackaging.com I've had some really good source images to refer back to when I'm in deep brainstorm mode and thought I would share some of my favorite discoveries.
Enjoy!
Till we talk again.
Le Vie Est Belle.
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